With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. – With our 50% of net profits, we are now funding the Jail Time Records studio in Douala. –

CAUSES

Through our products and social projects we aim at creating change in four different areas that we have at heart: wellbeing, inclusion, community and planet.

INCLUSION

We act to foster inclusion, advancing freedom, equity and self-expression

We believe in being free from labels. We fight for inclusion of authentic, true, whole people who are naturally going to be different from each other and express themselves in freedom.

We want our products to stand for this, representing all shapes, genders, ages, and sizes. And we employ "real people" - people we walked by in the street, friends, activists - as models because we want to be real.

And we will support organisations, activists and other brands working in this area and fighting for diversity, inclusion, equality while promoting body positivity.

WELLBEING

We act to champion a healthy mind, body and soul

We want all of us to make the best of our lives by feeling good, both physically and mentally, to fully embrace our true selves.

We want everyone to reach a state of well-being so that we can realise our own potential and make a contribution to our community.

We will support organisations and activists working on achieving this, by ending the stigma and discrimination surrounding mental illness and promoting self-care and self-development, also through sport.

COMMUNITY

We act to make an impact on our communities

We act to catalyse social change.

We celebrate belonging to communities and addressing societal challenges posed to sustainable human development and to protection of fundamental rights.

We want to find creative solutions for persistent problems as well as support groups, organisations and activist who excel in this field.

PLANET

We act to protect the environment

Our Mother Earth can still be saved, if we fight every day for it.

We know that our business activity and the industry of fashion is part of the problem. We work steadily to reduce our impact and share what we learn during our journey. We will keep searching for solutions to do better.

We will support organisations, activists and other brands promoting positive change in this area and fighting against climate change, depletion of natural resources, water scarcity and degradation of air and soil as well as promoting a new fashion paradigm guaranteeing a lower impact on the earth.

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